One of Tyler's favorite and most beautiful attractions is the Tyler Rose Museum, which has entertained thousands of visitors from the United States and around the world. Developed to preserve and display the unique history of Tyler's long-lived and heralded involvement with field-grown roses and the Texas Rose Festival, the Tyler Rose Museum reflects the history of Tyler itself.

 

The excitement of the annual Festival is captured by the Tyler Rose Museum for visitors to enjoy year-round, through spectacular displays and interactive exhibits. As visitors enter the Museum, they discover memorabilia and hand-sewn, jeweled costumes dating as far back as 1935.

 

Theater presentations and video highlights entertain and educate, as the "Festival of Roses" is celebrated rain or shine. Vignettes of past Festival scenes bring history to life, as the recorded voices of former Rose Queens recall behind the scenes happenings of years gone by.

 

In "The Attic," where antiques and collectibles from Tyler's past are nestled, a delightful collage of memories becomes animated to music and audio with the push of a button. Lively marching music beckons visitors to the Parade Room, where a near life-sized float replica and colorful clown herald the arrival of the Rose Parade.